With over twenty years of experience in marketing strategy and execution, our founder, Nik Koutsoukos, is a visionary GTM leader, CMO, and product marketing executive with proven success in delivering multimillion-dollar revenue growth through innovative marketing, product positioning, messaging, and competitive differentiation.

He blends expertise in marketing strategy and storytelling to build and grow product lines. He's held senior marketing, product management and business roles in European and US based organizations ranging from start-ups to multinational companies. He's consistently surpassed revenue, gross and operating margin targets.

He's a noted thought leader for external communications, sharing the product story and narrative with analysts. He's gathered Share of Voice insights through focus groups and end user advisory boards to align technology roadmap with customer needs, engaging technology, strategy partners, and VARs in product messaging.

As a leader, he's build, lead and nurture world-class product marketing teams. A recognized, passionate and motivational people manager with strength leading teams that are aligned with marketing vision and customer mindset. He establishes trust and earn authority among R&D, sales, product and engineering teams. His expertise lies in defining objectives and driving cross-functional execution, ensuring one voice and message reaches the customer in a consistent way.

Nik's Specialties Include:

Product Messaging & Positioning • GTM Strategy Development • Outbound & Inbound Marketing • Sales Enablement • M&A Product Due Diligence & Integration • Market Segment Analysis • Sales Pipeline Development • Product Lifecycle • Demand Generation • Strategic Alliances & Partnerships • Customer Engagement